Week 6 Part A: Engaging Your Customers - FaceBook Strategy

1. AirBnB

2. VRBO

3. Journy

4.Travel Miles 101

5. Farm Fresh Vacation Rentals

6. Hideaway at Boulder Bay

7. On the Sand Vacation Rentals

I chose a variety of pages to like. Some have a larger following and multiple houses for rent while others are smaller and only have one rental. I think these businesses that I chose are good displays of the business I am trying to create. The pages I liked are a good balance between the market. The smaller more local businesses are more personable with posts about booking for the winter or posting about a specific place. Whereas the larger companies have posts about the general area of traveling. Each post is modified to the target market and it well written towards the intended audience. The larger companies have high quality photos with breath-taking landscapes and phenomenal views. The smaller businesses have lower quality pictures of the same few rentals. Although, they are low quality, it gives great insight on where the customer would stay! I think one thing they do well is actively posting and putting out content. Especially in the vacation rental market, it is important to have content that catches the eye; something that is going to make a person stop and say, "I want to go there". The customer engagement is average for the specific business. The smaller rentals like Hideaway at Boulder Bear has few likes and a couples shares within each post. Pages like AirBnB and Vrbo have lots of followers and follower engagement.   heT