Week 5 Part B: Learning about FaceBook Data Collecting

 Understanding the reach and engagement on a business profile can help growth and allow the user to understand who their customers are. Post reach is important to know for understanding your target market might be. Post Engagement is important to know which posts are most interacted with and who is the companies top customers. 

Looking more into post reach, we can learn that who is seeing your posts. Facebook allows user to see i their following mainly men or women and the age group of users. Post engagement shows us highest post interaction time like when users are liking and the best time of the day to post.

Businesses can use tools like Facebook Insights to promote a better networking community. This can be used to advertise products, communicate special events to customers, and overall create a community for the users. For my business that I work for, Crave Mini Donuts, I use Facebook Insights to gain a better knowledge about who we are selling our products to.