Blog Post Week 2 Part B: Business Research

 

Better Buzz Coffee

https://betterbuzzcoffee.com/ 

Better Buzz is a chain coffee company that has a somewhat large menu that varies from coffee to sandwiches and smoothies. They are local to San Diego area and were established in 2002. 

Better Buzz uses Facebook, Twitter, and Instagram as social media and they include those links to their website. These links are visible on the website and easy to navigate! Better Buzz stays active on their social media with their most recent posts dating back to yesterday, Sept 6th. They have 5,103 followers on Facebook, 43.2k followers on Instagram, and 1,194 followers on their twitter. 

Better Buzz stays active with their customers through their social media platforms by posting menu items or trendy photos. They also use their platform to communicate job opportunities or special deals they have going on. They stay more active on Instagram and Facebook rather than Twitter. 

Buffalo Exchange

https://www.buffaloexchange.com/

Buffalo Exchange is a thrift store where customers are able to buy, sell, and trade clothing items. They are located all over the US with over 20 locations! 

Buffalo Exchange uses Facebook, Youtube Twitter, and Instagram. They have these links posted at the top of their website for easy access. Their Facebook was used 4 hours ago and has almost 80,000 followers. Their Youtube was recently posted on 4 days ago with 293 subscribers. Their Twitters contains recent activity by retweeting other posts and they have 8,200 followers. Lastly, their Instagram was posted on today with 104k followers. 

Buffalo Exchange uses their platforms to create a lot of fashion content. They stay equally active on each platform that each contains a variety of content. 

Stone Brewing 

https://www.stonebrewing.com/#ageGatePassed 

Stone Brewing is a beer brewery that opened in San Diego County and is now sold all over. They have two brewing locations and sell to over 40 plus countries. 

Stone uses Facebook, Instagram, Twitter, Pinterest, Youtube, and Snapchat. These links can be found at the bottom of the website. On each media page they have posted within the last week except for their Pinterest which was active 4 years ago. Their biggest following is on Instagram with 508k followers. 

Stone keeps their customers feeling welcome and included by having a variety of beer and deal to make everyone feel at home with their company. They use each platform to stay active and keep everyone is the loop from all over the world. 

Dutch Bros Coffee

https://www.dutchbros.com/ 

Dutch Bros is a coffee chain with locations all over the west. They are expanding exponentially and continue to grow as a company. They offer all sorts of drinks and are "guaranteed to satisfy". 

Dutch Bros uses Facebook, Instagram, Twitter, and TikTok. The links can be found at the bottom of their website. Each one of their platforms is posted on about once every week to announce news like fundraisers or new drinks. Their Instagram has 542k followers on it and continues to grow. 

Dutch Bros uses their social media to interact with customers and communicate important information to their customers. They also use a texting platform to inform customers about upcoming dates. 

Amazon

https://www.amazon.com/

Amazon is a online shopping center that offers over a million products ranging from small businesses to bigger companies. They are distributed all over the country with warehouses containing all sorts of products. 

Amazon uses Twitter, LinkedIn, Instagram, Facebook, and Youtube. You can find this link by scrolling to the "About Us" tab and looking at the "Follow Us" options. Amazon stays active on every social media platform by posting all kinds of information. They have posted within this week on every platform. Their Instagram page has 3.2 million followers and their Facebook has 29 million followers. 

Amazon stays active in their platforms and continually interacts with their followers and customers by posting and keeping them updating. They equally use each platform and advertising these outlets through their websites. 

After researching each of these unique businesses, I found that using social media helps advertise and show customers a better look into what they are purchasing. I know that if I am trying a new business, I will look into their instagram or facebook to see a menu or other products they have. 

After looking into each of these businesses I found that smaller, more local businesses are more personal and have more interaction in the comments with followers where larger companies might post to the general public. 

I also found that Twitter is not as active than Instagram and Facebook in most businesses. Instagram also was the highest in followers. I think Instagram is an easy communication app and is easy for the business side and followers side.